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SEGMENTATION OF FRESH FRUITS CONSUMERS BY PRODUCT AND STORE ATTRIBUTES AT KLANG VALLEY, MALAYSIA

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By Abdullahi Auwal, Amin Mahir, Mohd Mansor, Nolila Mohd
| ageconsearch.umn.edu
SEGMENTATION OF FRESH FRUITS CONSUMERS BY PRODUCT AND STORE ATTRIBUTES AT KLANG VALLEY, MALAYSIA Understanding consumer segment is important especially in marketing strategies. Segmentation of the consumers depend on many factors including socio demographic factors of the consumers, product line to be considered, types of retail formats used by the consumers, attributes of the product as well as that of retail formats among other factors.
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