3 mins read 7 minutes ago Apple has shot up the prices of its devices, iPads and Macbooks, on Thursday. Chief Executive Tim Cook had already warned that the higher prices are inevitable. The reason is the heavy memory chip demand, a victim of the AI boom and massive data centers. iPhone had been lucky in this price surge as it had been left out. The product is the company’s biggest moneymaker and best seller. Still, Apple decided to increase the costs of the cheapest Neo laptop from $599 to $699.