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Norazlin Ab Aziz on Muck Rack

Norazlin Ab Aziz

As seen in: MDPI
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Exploring Students’ Push and Pull Motivations to Visit Rural Educational Tourism Sites in China

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By Feifei Yang, Rajenthyran Ayavoo, Norazlin Ab Aziz
| MDPI
1. Introduction The push-pull theory is an effective motivation research theory that focuses on the needs of tourists, combines intrinsic motivation with the attributes of destinations, and realizes the link between demand and supply. For the educational tourism (ET) industry, it is very important to understand consumer needs and apply them to the supply side because this can provide guidance for destination operators [,,,].
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