Norbert Strappler

It might sound like a broken record, but creating high-quality and long-form content continues to be my number one weapon when it comes to generating traffic for the long haul. Organic traffic for most sites converts better than other mediums and has a lower bounce rate. This means that SEO, content marketing, and social media to go along with it (because you can’t forget to promote your content) are investments you want to make. But don’t just stop at creating or outsourcing great content.