Norm Yost

On a quiet stretch of California’s Central Coast, where small wineries compete not through scale but through identity, we built Flying Goat Cellars the old fashioned way—one bottle, one customer, and one relationship at a time. In a market defined by differentiation, independence is a business model that allows us to stand apart. Now, our uniqueness is under threat from a government mandate that forces us to participate in a story written by someone else.