Jason Notte
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Brand Marketing Reporter for @adweek. Covering sports marketing, travel and hospitality—but not always in that order. Profile illustration: Remo Remoquillo.
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Articles by Jason Notte
12 Situations Where You Should Never Share Your Social Security Number
Your Social Security number is an all-purpose skeleton key for your personal data, but that doesn’t mean it should be. There were more than 1 million reports of identity theft through the Federal Trade Commission’s IdentityTheft.gov website in 2023. As such, Adam Levin, founder of online security firm CyberScout (now part of Transunion), says everyone should act as if some of their information has already been compromised.
PlayersTV Knows Everyone Watches Women’s Sports Beyond the Game
Work The media platform has spent the last year building a foundation of coverage around the shows and lives of Olympian Chaunté Lowe and WNBA players Monique Billings and Aerial Powers By Jason Notte October 6, 2026 Aerial Powers, Monique Billings, and Chaunté Lowe lead PlayersTV's efforts to offer a more complete view of the athletes in women's sports.
29 Old-School Station Wagons That Will Take You Back Original
The station wagon still exists on U.S. roadways, but its golden era has long since passed. The wayback seating, long frames, and faux-wood paneling are largely lost to history, replaced by minivans and SUVs. “There are not a lot of station wagons — but what we’re seeing a little bit more of is manufacturers taking a station wagon, lifting it a little bit, and labeling it an SUV alternative,” says Will Kaufman, a senior editor and content strategist for CarMax at Edmunds.
25 Towns Devastated by Losing Just One Company
The sad tale of a firetruck plant shutting down in Nesquehoning, Pennsylvania — taking hundreds of jobs and the town’s identity with it — illustrates the painful truth of company towns: Being so closely entwined with a single employer poses a big risk. While some company towns such as Kohler, Wisconsin, and Hershey, Pennsylvania, still thrive, a majority either outlived the company that built them or went down with it when fortunes changed.
27 RV Accessories That Are Just a Waste of Money Original
When a recreational vehicle on its own isn’t exactly a necessity, accessories fall fairly low on a list of needs. Items that can help with RV maintenance are likely worth keeping, but go much beyond that, and you will learn the hard way what’s useful or worthless. Here’s a quick RV accessories waste of money list featuring items that shouldn’t come anywhere near your rolling dream home.
27 RV Accessories That Are Just a Waste of Money
When a recreational vehicle on its own isn’t exactly a necessity, accessories fall fairly low on a list of needs. Items that can help with RV maintenance are likely worth keeping, but go much beyond that, and you will learn the hard way what’s useful or worthless. Here’s a quick RV accessories waste of money list featuring items that shouldn’t come anywhere near your rolling dream home.
50 Classic Family Cars of the Past 50+ Years
50 Classic Family Cars of the Past 50+ Years The family car means different things to everyone. For some generations, it’s a wood-paneled station wagon. For others, it’s a blocky minivan with juice stains in the middle row. More recently, it’s evolved from SUVs the size of small buildings to crossover SUVs with fuel efficiency similar to a sedan. We took a look back over the past half-century of family vehicles and found a solid 50 that stand out as the iconic family cars of their time.
Classic Family Cars of the Past 50+ Years Original
The family car means different things to everyone. For some generations, it’s a wood-paneled station wagon. For others, it’s a blocky minivan with juice stains in the middle row. More recently, it’s evolved from SUVs the size of small buildings to crossover SUVs with fuel efficiency similar to a sedan. We took a look back over the past half-century of family vehicles and found a solid 50 that stand out as the iconic family cars of their time.
The Best Fried Chicken in Every State Original
Fried chicken isn’t Kentucky’s to claim. It’s a global phenomenon with long roots that include a Scottish battering process that gave the world fry-everything chip shops and West African seasoning, unfortunately as a result of recipes traveling with the slave trade.
The Can't-Miss Fried Chicken Spot in Every State
1 day ago 🇺🇸 Trying America's Best Seafood Meal: https://youtu.be/z8xAEa_IiFI 👉 SUBSCRIBE for more: https://www.youtube.com/@MarkWiens Some people say the best food in New Orleans is hidden in the back of gas stations and convenience stores, so today our mission is to put it to the test and taste some of the highest rated gas station food in New Orleans, Louisiana! Thank you to my Pam and Derek for joining me, check out their coffee roasting: https://www.dereksips.com/ Here’s all the food we...
The Can't-Miss Fried Chicken Spot in Every State
The Can't-Miss Fried Chicken Spot in Every State Fried chicken isn’t Kentucky’s to claim. It’s a global phenomenon with long roots that include a Scottish battering process that gave the world fry-everything chip shops and West African seasoning, unfortunately as a result of recipes traveling with the slave trade.
28 Ways Your Tax Return Could Trigger an IRS Audit Original
For most taxpayers, it’s unlikely that they will be audited by the IRS. But that doesn’t mean it’s completely out of the question. While the number of audits has dropped dramatically in recent years, the IRS knows that every $1 spent on audits brings in $4 to the Treasury Department. We spoke to several tax experts and found out just what the IRS is looking for when it’s considering an audit and how you can trigger an audit through mistakes, oversights, and not-so-brilliant deductions.
Photos of Fast-Food Restaurants Then and Now Original
Looking at fast-food restaurants then and now tell a story of big change. Yesterday’s drive-thru windows and super-sized meals are yielding to self-service kiosks and lighter, snackier diets as chains fight to survive. A look back at restaurants throughout the years reveals significant changes in their appearance and offerings. How many of these iconic fast-food designs and menus do you remember?
32 Big Lies Bosses Tell Employees, According to Experts Original
Bad bosses are disruptive to a workplace even when they’re being completely honest. When they lie, it’s even worse. A 2024 Gallup poll shows that only 21% of workers strongly agree that their employer cares about their well-being — a stunning decline from before the pandemic, when 49% believed their employers were looking out for their best interests. Lies play a significant role in this distrust, even if workers have their own set of lies to tell.
Things You Should Never Buy at Costco, Sam’s Club, or BJ’s Original
Sam’s Club, Costco, and BJ’s Wholesale Club make items a bargain by selling them in bulk, but the savings don’t always add up. Sometimes, shoppers are actually better off buying the small size. The following items are just a few of the warehouse-club wares worth avoiding. serdjophoto/istockphoto Costco and Sam’s Club will occasionally offer club-only deals on Levi’s jeans, Adidas sneakers, and Michael Kors handbags.
110+ Senior Discounts for Dining, Travel & More Original
Aging doesn’t always have its perks, but this list of senior discounts might add some pizzazz to the fact of getting older. Starting at age 50 (though AARP membership is open to anyone 18 or older), seniors can cash in on numerous deals just for being born on or before the date required for the bargain. Simply flash an ID to collect on most discounts, although some apply only to AARP members and some are offered only by select chain franchisees.
27 Dirty Secrets Dollar Stores Don’t Want You To Know
Dollar stores are a favorite of frugal shoppers, and though they have a distinctly spartan feel, good buys can be found if they know where to look. But it isn’t only lower-income consumers looking for deals. A greater number of higher-wage earners, including those who earn as much as $100,000 a year, are turning to Dollar General and other discount stores to save money. Still, cheap goods often come at a price, and there may be things you don’t want to know.
27 Dollar Store Secrets Retailers Don’t Want You to Know
Dollar stores are a favorite of frugal shoppers, and though they have a distinctly spartan feel, good buys can be found if they know where to look. But it isn’t only lower-income consumers looking for deals. A greater number of higher-wage earners, including those who earn as much as $100,000 a year, are turning to Dollar General and other discount stores to save money. Still, cheap goods often come at a price, and there may be things you don’t want to know.
A Look At Some Of The Best Chicken Wings in Every State Original
There is no denying America’s love of chicken wings. Americans eat more than a billion chicken wings during Super Bowl celebrations alone, according to the National Chicken Council. Yet the nation’s palate has expanded beyond fried, barbecued, and butter-and-hot-sauce-dipped wings to include Thai chili, thin Korean batter, and Jamaican jerk varieties. There is no one recipe for chicken wings in the U.S., which is why we’ve laid out a road map to the best chicken wings in all 50 states.
32 Things Every Retiree Should Probably Get Rid Of Original
You’re supposed to live as freely as possible in retirement. That’s harder to do when your old job and family life burden you financially. When downsizing a home, belongings, and financial burdens, where do you start, and how? We consulted with experts and identified some of the best items to eliminate, especially if you aim to reduce financial responsibilities and make more ambitious retirement plans.
Big 12 Enters College Football Season as ‘A Different League’
The Big 12 celebrates its 30th anniversary as it enters college football season, but the conference and its creative partners at Translation acknowledge that its 2025 iteration is “A Different League.” After dealing with the departures of longtime members Texas and Oklahoma in 2024 and the arrivals of Houston, Cincinnati, Brigham Young University, Utah, Arizona, Arizona State, and former member Colorado within the last two years, the Big 12 is finally settling in and getting fans acclimated...
Major League Baseball Media Plans Would Load Bases for Brands
Major League Baseball is looking to shake up its media rights lineup card, and the new partners on the bases could play big roles in driving home more revenue. On Aug.
2025 NFL Ad Tracker: A Running List of Early Season Ads and Partners
The NFL season kickoff is upon us, with the league’s ad power stronger than ever on digital and streaming channels as Super Bowl ads already score more than $8 million apiece. How valuable are NFL broadcasts to ad buyers?
Toyota All In for NFL With Brock Purdy and Flag Football
In its third season as the Official Automotive Partner of the NFL, Toyota North America is “All In. All Season” with its player partners, support of league flag football efforts, and its new ads showcasing it all.
Toyota All In for NFL With Brock Purdy and Flag Football
In its third season as the Official Automotive Partner of the NFL, Toyota North America is "All In. All Season" with its player partners, support of league flag football efforts, and its new ads showcasing it all.
The ACC Builds Around Bobbleheads for College Football Kickoff
With the college sports landscape regularly shifting and schools realigning to meet increasingly competitive interests, the Atlantic Coast Conference has to focus on what it has that the others don’t. Like Tar Heels, Demon Deacons, or giant oranges with eyes and appendages.
The ACC Builds Around Bobbleheads for College Football Kickoff
With the college sports landscape regularly shifting and schools realigning to meet increasingly competitive interests, the Atlantic Coast Conference has to focus on what it has that the others don't. Like Tar Heels, Demon Deacons, or giant oranges with eyes and appendages.
Data and Brands Make the Case for Paying WNBA Players More
The Women’s National Basketball Players Association opted out of the WNBA’s current collective bargaining agreement (CBA) last October, seeking greater salary incentives and benefits, especially as league viewership and attendance continue to grow. Now, with the CBA set to expire on Oct. 31, a potential work stoppage is on the horizon for 2026 if an agreement isn’t reached.
Data and Brands Make the Case for Paying WNBA Players More
The Women's National Basketball Players Association opted out of the WNBA’s current collective bargaining agreement (CBA) last October, seeking greater salary incentives and benefits, especially as league viewership and attendance continue to grow. Now, with the CBA set to expire on Oct. 31, a potential work stoppage is on the horizon for 2026 if an agreement isn't reached.
ESPN Bet Wagers on Football Fans and App in New Ads
ESPN is making significant changes ahead of the 2025 college and NFL football seasons, and its new campaign from ESPN Bet Sportsbook is guiding fans through the tunnel, connecting games, gaming, and content.
NFL Scores Abercrombie & Fitch as Official Fashion Partner
The NFL has been a league of stylish players touting comfort-casual clothing from various apparel partners… until today. The National Football League just announced a multiyear deal naming Abercrombie & Fitch as its first Official NFL Fashion Partner.
NFL Scores Abercrombie & Fitch as Official Fashion Partner
The NFL has been a league of stylish players touting comfort-casual clothing from various apparel partners… until today. The National Football League just announced a multiyear deal naming Abercrombie & Fitch as its first Official NFL Fashion Partner.
Lin-Manuel Miranda Tells Stories Behind MLB Latino Stars in Ads
Major League Baseball knows there’s no one medium or narrative that tells the story of its Latino superstars, which is why it’s pitching a bunch of different looks at fans as part of its “El Béisbol Es Otra Cosa” series.
Report: The Only Thing Bigger Than NFL TV Ads Are NFL Streaming Ads
The NFL has met its greatest broadcast rival, and it is NFL streaming. Today, television data and analytics firm EDO released its third annual NFL TV Outcomes Report to ADWEEK with what’s become a foregone conclusion: NFL broadcasts are a far more effective tool for advertisers than anything on television.
Women’s Soccer Fans to Help Brands Score Big in World Cup, Data Says
Fans of women’s sports are more engaged, loyal, and willing to spend with brand sponsors than the average fan, but women’s soccer fans kick those advantages yards ahead as the 2026 FIFA World Cup nears. In a new report from financial services collective Group 1001’s Parity—a platform for professional women athlete brand partnerships featuring 1,100 athletes across 85 sports—more than one in four women’s soccer fans say they have purchased an item because a brand sponsored their sport.
State Farm Pairs Patrick Mahomes and Meghan ‘Trainer’ to Drive NFL Ads
State Farm isn’t the NFL’s official insurer and doesn’t build a standard marketing schedule around the league’s players, teams, or big events. But if there’s a creative opportunity around the NFL that can put the brand at the crossroads of sports and culture, like that good neighbor we’ve heard about, State Farm is there.
State Farm Pairs Patrick Mahomes and Meghan ‘Trainer' to Drive NFL Ads
State Farm isn't the NFL's official insurer and doesn't build a standard marketing schedule around the league's players, teams, or big events. But if there's a creative opportunity around the NFL that can put the brand at the crossroads of sports and culture, like that good neighbor we've heard about, State Farm is there.
EXCLUSIVE: NFL Teams With The GIST to Find Football’s Hidden Fans
The NFL wants to get a younger, more diverse segment of its audience into the game, but The GIST has them all ready to come off of the bench. Today, the NFL and The GIST announced a content partnership that would give the league access to more than 1 million newsletter subscribers and 40 million sports fans already consuming The GIST’s newsletters, podcasts, and social media each month.
EXCLUSIVE: NFL Teams With The GIST to Find Football's Hidden Fans
The NFL wants to get a younger, more diverse segment of its audience into the game, but The GIST has them all ready to come off of the bench. Today, the NFL and The GIST announced a content partnership that would give the league access to more than 1 million newsletter subscribers and 40 million sports fans already consuming The GIST's newsletters, podcasts, and social media each month.
NFL and Crocs Seek Big Yardage Two Feet at a Time With New Deal
The NFL and Crocs are getting comfortable with each other in a multiyear licensing deal that gives fans footwear in team patterns and Jibbitz charms to bedazzle them on game day.
NFL and Crocs Seek Big Yardage Two Feet at a Time With New Deal
The NFL and Crocs are getting comfortable with each other in a multiyear licensing deal that gives fans footwear in team patterns and Jibbitz charms to bedazzle them on game day.
US Open Planners Want Concerts to Take Center Court
If the USTA gets its way, performers like Dierks Bentley won't just play its tennis center during the US Open. - USTA Every year, the US Open brings in stars including Mariah Carey, Fat Joe, Queen Latifah, and, last year, Alicia Keys from her Tony Award-winning Broadway musical Hell's Kitchen, to amp fans up for the tournament. During the free Fan Week's Arthur Ashe Kids' Day, performers including Justin Bieber, Rihanna, The Jonas Brothers, and Britney Spears have provided the soundtrack.
US Open Planners Want Concerts to Take Center Court
Every year, the US Open brings in stars including Mariah Carey, Fat Joe, Queen Latifah, and, last year, Alicia Keys from her Tony Award-winning Broadway musical Hell’s Kitchen, to amp fans up for the tournament. During the free Fan Week’s Arthur Ashe Kids’ Day, performers including Justin Bieber, Rihanna, The Jonas Brothers, and Britney Spears have provided the soundtrack. And moving forward, the Open is looking to continue to hit the right notes with fans.
Data Shows How Brands Can Win Fans Ahead of 2025 FIFA World Cup
New data shows brands have the chance to score the attention of millions of soccer fans in the United States—and net just as many casual fans who’ll watch the sport for the first time during the 2026 FIFA World Cup.
Data Shows How Brands Can Win Fans Ahead of 2026 FIFA World Cup
New data shows brands have the chance to score the attention of millions of soccer fans in the United States—and net just as many casual fans who’ll watch the sport for the first time during the 2026 FIFA World Cup.
Data Shows How Brands Can Win Fans Ahead of 2025 FIFA World Cup
New data shows brands have the chance to score the attention of millions of soccer fans in the United States-and net just as many casual fans who'll watch the sport for the first time during the 2026 FIFA World Cup.
New Fanatics Loyalty Program Introduces Fans to the Brand’s Growing Team
Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together. A decade ago, Fanatics introduced FanCash purchase rewards as a retooled loyalty program, giving fans credit to spend on other Fanatics purchases.
New Fanatics Loyalty Program Introduces Fans to the Brand's Growing Team
Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together. A decade ago, Fanatics introduced FanCash purchase rewards as a retooled loyalty program, giving fans credit to spend on other Fanatics purchases.
Barbie Joins Women’s Hockey Team With Assist From Tim Hortons
Barbie has made no secret of the fact that she’s a women’s hockey fan, but now she’s teaming with the PWHL and Canadian donut franchise Tim Hortons to prove it. While the Professional Women’s Hockey League (PWHL) made Barbie and parent company Mattel official partners during its first season in 2024—teaming up on content and Barbie Night game promotions—the league has never had a doll to call its own.
Barbie Joins Women's Hockey Team With Assist From Tim Hortons
Barbie has made no secret of the fact that she's a women's hockey fan, but now she's teaming with the PWHL and Canadian donut franchise Tim Hortons to prove it. While the Professional Women's Hockey League (PWHL) made Barbie and parent company Mattel during its first season in 2024-teaming up on content and Barbie Night game promotions-the league has never had a doll to call its own.
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