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Bill Bradley on Muck Rack

Bill Bradley

Verified
  • Deputy Editor, Media, TV and Sports Marketing, Adweek
New York
As seen in: Adweek, MSN, Yahoo Entertainment, HuffPost, Yahoo Canada, Yahoo News New Zealand, Yahoo Singapore, Aol, News.com.au, Yahoo Finance, Substack and
we’ll solve any crime by dinnertime @Adweek // Formerly @HuffPost @screenrant
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Articles

10 Brands That Won the World Cup, According to Data

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By Bill Bradley Verified
| Adweek Verified
Plenty of brands spent millions on the 2026 FIFA World Cup, but which accomplished their viewership goooals? According to tech and data company Samba, over 75% of U.S. households watched at least one World Cup match, with 62% watching three or more games. The data shows audiences were engaged throughout the tournament, giving brands plenty of opportunity to capitalize on spend, which could reach $50 million or more in sponsorship deals alone at the broadcasters.
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Comcast Execs Address Potential NBCU Consolidation Amid Company Split

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By Bill Bradley Verified
| Adweek Verified
The numbers 10 million — Comcast delivers best wireless quarter ever, surpassing 10 million total lines. 3.7% — Business services connectivity revenue increased 3.7% to $2.7 billion. $189 million — EBITDA for Peacock’s first profitable quarter. 48 million — Peacock paid subscribers following 2 million additions due to NBA Playoffs, FIFA World Cup, and Love Island.
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Every 2026 World Cup Ad Ranked

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By Bill Bradley Verified, Felipe Castillo
| Adweek Verified
The 2026 World Cup has come to an end, and now it's time to find out which ads scored big. TV data and measurement company EDO has calculated the effectiveness of every ad during the World Cup and has shared the results with ADWEEK.
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