Nuddin Harahap on Muck Rack

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The Influence of Regulations on Green Marketing Through Consumer Behavior in Shrimp Exporting Companies

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By F.X. Adi Purwanto, Nuddin Harahap, Moh. Khusaini, Gatot Ciptadi
| openaccesspublications.org
Abstract Objective: This study aimed to analyze the influence of regulations on green marketing through consumer behavior in shrimp exporting companies in East Java. Theoretical Framework: In this topic, regulations refer to how policies and rules set by the government or regulatory bodies influence the way consumers act, behave, or make decisions in consumption activities.
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