Nurlan Urazbaev

Use code dss2026-dspulse to receive 30% off your ticket. The Digital Signage Summit 2026 brings together the digital out-of-home industry leaders , from technology providers and system integrators to brands and strategy teams. Join us at The DSS 2026, taking place 20–21 May in Munich, to explore the technologies, strategies, and business models shaping the next era of digital signage.

Record number of registrations for the DPAA Summit, totalling in 1,067 attendees. KEY QUOTES: Jay Altschuler, SVP, Global Media, Mastercard “Consumer trust with brands is at an all-time low and we are really thinking about what that means and how we combat that.

We sat down with Dr. Stephanie Gutnik to get her views on the current state of DOOH advertising. Stephanie is probably the first and so far, the only marketing practitioner and academic on earth who successfully defended her doctoral thesis in connected TV and out-of-home advertising. DSPulse: What is Billups? SG: Billups is an OOH managed services agency (the largest independent OOH agency in North America).