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Ocaña Barona

As seen in: Dialnet - Universidad de La Rioja
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Análisis bibliométrico referente a la inteligencia artificial y el marketing sostenible en la educación superior

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By Ricardo David, López Ocampo, Ocaña Barona
| Dialnet - Universidad de La Rioja
español La inteligencia artificial (IA) está transformando la educación superior, ofreciendo nuevas posibilidades para personalizar el aprendizaje y mejorar la eficiencia institucional, este trabajo realiza una revisión sistemática de la literatura científica sobre el uso de IA en universidades, prestando especial atención a su relación con estrategias de marketing sostenible y la cultura organizacional académica.
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