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Articles

Ogilvy’s Key Digital Trends for 2018

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By James Whatley, Ogilvy UK
| Adobo Magazine Verified
You can read the full report (as well as a review of last year’s trends) at bit.ly/OgilvyTrends2018 or join the conversation at the hashtag #OgilvyTrends2018. This year’s trends are: For this article (and word count), I’m going to only look at the first three of these five. In 2018, AR will finally hit tipping point – and it has it has been a very, very slow burn.
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