Hyped as a driver of economic growth, culture has been systematically devalued and marginalised in public policy over the past few decades. This has led to increased precarity now compounded by predatory AI systems. If GDP is not a good metric to measure the value of arts and culture, how should we rethink their role in our societies? This article is part of the upcoming print edition of the Green European Journal, “Acting Out: Arts and Culture Under Pressure”.