Olivia Morley on Muck Rack

Olivia Morley

(She/Her)
  • Founder and Content Consultant, FusionFront Media, LLC
Salt Lake City, United States
As seen in: Adweek, AgencySpy, Flipboard, Digiday, NewsBreak, Business Post Examiner
Covers:  Agencies, advertising, marketing, and media trends

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Olivia Morley’s Biography

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I am a reporter covering agencies. Formerly, I researched and wrote about agency, media, and marketing trends at Forrester Research. I also previously worked on editorial strategy for Samsung's Business Insights publication.

Olivia Morley’s Journalist Portfolio

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Pinterest Bets on Video to Lift Engagement, Appeal to Younger Users

Pinterest Bets on Video to Lift Engagement, Appeal to Younger Users

By Olivia Morley Pinterest Inc. (PINS) is pivoting to a video strategy in a bid to attract creators and Gen Z…

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Mobile payment stocks are still on the rise, but losing momentum

Mobile payment stocks are still on the rise, but losing momentum

By: Olivia Morley Stocks of mobile payment companies, some of the beneficiaries of the pandemic, are losing m…

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Beauty services are poised for a boom, but the industry is more competitive now

Beauty services are poised for a boom, but the industry is more competitive now

The last few weeks have been busy for Eleni Tziouvaras, who owns Goleta, California-based E Salon. Tziouvaras…

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Watch for high retail sales in March as restaurants rebound and gas prices soar

Watch for high retail sales in March as restaurants rebound and gas prices soar

The Census Bureau will release the advance monthly retail sales report for April on Thursday. The report show…

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Specialty foods rise above the pandemic, buoyed by consumer interest

Specialty foods rise above the pandemic, buoyed by consumer interest

Last year, gourmet cheese and specialty foods shop Formaggio Kitchen shut down in-store shopping at its Cambr…

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Falling retail sales signal slower rebound, reliant on stimulus checks

Falling retail sales signal slower rebound, reliant on stimulus checks

Retail sales declined in February as consumers pulled back after a stimulus-fueled splurge in January and as …

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Articles

3 Tips From Ad Agency Leaders on Adding a Media Department

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By Olivia Morley
| Adweek
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. When Brad Simms, CEO and president of the Stagwell agency, Gale, decided to launch the agency’s media practice, he bought a book about it. “We all went out and bought a whole bunch of physical books to read. I mean, I didn’t know what an effective commission rate was five years ago,” Simms told ADWEEK. Now, Gale manages more than $1 billion in media spend for its clients.
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10 Private Equity Firms Ad Agencies Should Watch

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By Olivia Morley
| Adweek
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. In recent months, there’s been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In October, Keystone Capital invested in Barkley, which then merged with OKRP.
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IPG Agencies Reveal Film About Advertising Icon, Ilon Specht

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By Olivia Morley
| Adweek
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue.
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Interview

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What's your favorite social network?

I spend most of my time on Twitter.

What's the best pitch you ever got?

If you include relevant data with your pitch (and its a good fit for my beat,) that's always a big plus.

What's your favorite drink?

I love Dr. Pepper and drink a lot of coffee.

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