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This study examines how consumers respond to personalized advertisements that appear to be derived from prior conversations with generative AI assistants in social commerce settings.
There is an increasing number of academic and regulatory investigations into the behavioral and psychological implications of using Buy Now, Pay Later (BNPL) services due to their rapid growth. There have been extensive investigations into impulse purchases using BNPL services; however, there has been relatively little focus placed upon examining post-purchase regret associated with BNPL service use.
You are already at the latest version This study examines how consumers respond to personalized advertisements that appear to be derived from prior conversations with generative AI assistants in social commerce settings.
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