Omar Oakes on Muck Rack

Omar Oakes

London
As seen in: The Media Leader, LinkedIn, Campaign (UK), The Free Library, PR Week, Campaign (US), Sutton & Croydon Guardian, PR Week UK, Campaign Asia, Elmbridge Comet, MM+M and
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Articles

We forgot to build public roads on the internet. Now we’re paying the toll

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By Omar Oakes
| The Media Leader UK
Opinion The media industry’s sustainability problem isn’t about trees. It’s about who owns the infrastructure your business depends on, writes Omar Oakes. Whatever you think about media and advertising, you have to admit that it’s not sustainable. I hate using the word “sustainability” because it’s become hijacked by stock images of trees, green arrows, and scenes of Greta Thunberg shaking her fist. No, I don’t mean the ESG commitments your comms team quietly filed away when the economy turned.
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Where is the outcry over Publicis buying LiveRamp?

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By Omar Oakes
| More About Advertising
Publicis Groupe buys Liveramp… Are you excited? Are you inspired? Desperate to know what will happen next? No? Why not? This is really important! A $2.2bn acquisition? This could be the most significant structural move in the advertising industry this year. What’s wrong? Do data-tech M&A stories leave you cold and numb? Like, didn’t this used to be the fun industry? Ideas, humour, irreverence, glamour, pop, sport, didn’t ads used to be part of all the media fun?
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The creator economy won’t save you. It might end up eating you, instead

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By Omar Oakes
| The Media Leader UK
Opinion Creator businesses are hitting the same structural ceiling as legacy media companies. They’re just doing it faster, and the clever ones are building new walls, writes Omar Oakes. “Everyone is so busy trying to be likeable that they’ve stopped being interesting.” No, this isn’t a commentary about the state of LinkedIn and how your feed has become infested with ChatGPT-written slop.
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