BrandIndex, which measures the difference between the numbers who have heard good and bad news about a brand in the previous fortnight, ranked Netflix at number three, above iPlayer in fourth. Discount supermarkets Aldi and Lidl topped BrandIndex for the fourth year in a row, with both of their scores improved on last year to 18.1 (from 16.8) and 14.5 (from 13.4) respectively.
General Mills ice cream brand Häagen-Dazs is seeking to appeal to a younger audience by signing up the men's world number three tennis player Grigor Dimitrov as its global ambassador. The American FMCG giant said Dimitrov’s signing follows a "step change" in Häagen-Dazs’s brand behavior, which is centred around "everyday made extraordinary" and broadening its appeal by targeting millennials "who are looking to live in the moment and uplift their everyday through unique and authentic experiences."
Gallimore joined the agency’s parent group Engine in 2013 to run its government business and oversaw the multi-award winning NHS Blood & Transplant "Missing Type" campaign, in which Campaign took part alongside a number of UK brands. She was promoted to head of account management at WCRS in 2017 as well as running government clients. As WCRS managing director, Gallimore reports to chief executive Matt Edwards and is responsible for the day-to-day running of the agency.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".