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Articles

Effect of Customer Satisfaction on Business Performance of SMES in Southwest Nigeria

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By Isaiah Joseph, Omolara Abdul
| hrmars.com
In this era of increased competitiveness in the business environment and economic development, the role of Small and Medium Enterprises (SMEs) in the development process continues to be an important tool in the development of most economies in developed and developing countries across the globe. Small and Medium Enterprises (SMEs) need to discover and understand the role of customers in the survival of business the importance.
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