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by Karyn Hall , Op-Ed Contributor, April 15, 2015 Brand integrity is a nuanced, important topic for any company. How consumers perceive a company through its products, image, and reputation has a huge impact on the ultimate value of their brand. When a brand loses integrity, its meaning and value to consumers is diminished.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.