by Karyn Hall , Op-Ed Contributor, June 17, 2015 No matter the industry, people like to talk about innovation. That’s because innovation is about positive change, and change is often a key component of growth for any business. In the competitive CPG space, innovation is a lofty word and is often confused with introducing any new item to a category. While simple extensions with new varieties are important to staying fresh in consumers’ minds, they are not true innovation.
