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Osman Nurullah Berk on Muck Rack

Osman Nurullah Berk

As seen in: MDPI, Dialnet - Universidad de La Rioja
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Articles

The Effect of Virtual Reality Museum Experience on Visit Intention in the Context of Flow Theory: The Role of Hedonic and Utilitarian Values

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By Osman Nurullah Berk, Emel Celep, Engin Tengilimoglu
| Dialnet - Universidad de La Rioja
English Recently, there has been growing interest in virtual reality as an effective technology and marketing tool that allows individuals to experience museum exhibits in an interactive, immersive way. This study examines the impact of VR videos designed for museums on visit intentions, using flow theory and dual-path hedonic and utilitarian value, via a structural equation model.
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Sustainability | Free Full-Text | Green Core Competencies, Green Process Innovation, and Firm Performance: The Moderating Role of Sustainability Consciousness, a Mixed Method Study on Golf Hotels

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By Gül Coşkun Değirmen, Emine Şardaği, Derya Ozilhan Ozbey, Osman Nurullah Berk
| MDPI
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
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