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When Eyes and Ears Compete: Eye Tracking How Television News Viewers Read and Recall Pull Quote Graphics

Jun 16, 2018 |

By Brigham Young, Othello Lennox Richards, Othello Lennox

| scholarsarchive.byu.edu

This study applied dual processing theory, the theory of working memory, and the theory of cue summation to examine how the video and audio in a television news story interact with or against each other when the story uses pull quote graphics to convey key information to viewers.

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Othello Lennox

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When Eyes and Ears Compete: Eye Tracking How Television News Viewers Read and Recall Pull Quote Graphics

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