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Articles

Automating customer retention workflows in Amazon Quick

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By Vaidy Janardhanam, Pegah Ojaghi, Oyin Oguntoye
| Amazon Web Services
Automating customer retention workflows in Amazon Quick can turn a five-day churn-response cycle into one that takes minutes. Last quarter, a mid-size SaaS company lost 12% of its at-risk accounts because the retention team took five days to identify and contact dissatisfied customers. By the time someone manually reviewed CSAT spreadsheets and call transcripts, those customers had already churned. Amazon Quick shortens that response window from days to minutes.
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