EcoMatcher: Helping Companies and Consumers to Plant New Trees and Fight Climate Change If you believe — and you should — that planting new trees could benefit the environment and save us from climate change, EcoMatcher will definitely interest you. EcoMatcher is a certified B-Corporation founded by Bas Fransen with the aim of helping companies and consumers to tackle climate change by planting new trees on their behalf. Companies and consumers can either buy single trees or whole forests.