This story appears in the December 12, 2017 issue of Forbes. SubscribeLess than two feet below the roof beams of a warehouse in Andover, in the southwest of England, hundreds of robots are swarming above a giant block that's as wide as a football field and three stories high. It's a hive of groceries--thousands of plastic boxes, many layers deep--stocked with everything from grapes to shampoo to cat food. Ocado built and runs this hive, and it could make one for you, too, if you're game.
Iâ€™ve just clicked on a tutorial video on YouTube about puppy-training, but thereâ€™s nary an ad about dogs or even pet care. Instead, YouTube cues up a video ad for dishwashing tablets, before popping up a banner ad for a mobile game Iâ€™ll probably never play. Google has struggled to make its video ads on YouTube relevant to what people are watching. Facebook has the same issue with the thousands of clips of videos uploaded from people's phones each day.
Just after 3pm on the spring Saturday of May 27, a 31-year-old woman walked up to the Bishopsgate station of the City of London Police and reported she had been raped by one male in the penthouse suite of the exclusive hotel The Ned, a kilometer’s walk away. Officers responded quickly and upon arriving at the scene collected samples of clothing for testing, as well as bed linen, blood-soiled items, a damaged telephone and drug paraphernalia.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".