Patrick Heffernan on Muck Rack

Patrick Heffernan

New Hampshire
As seen in: Technology Business Research, LinkedIn, Business Wire, Duluth News Tribune, WRAL TechWire
Principal Analyst at @TBRinc with a opinions about tech, business, basketball, diplomacy, and clam chowdah, not in that order
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Articles

IT Services Market Outlook: Forecasting Growth, AI Impact and Competitive Shifts Through 2030

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By Patrick Heffernan, Bozhidar Hristov, Kelly Lesiczka
| Technology Business Research
Now is a particularly fraught time for IT services, with talent-centric, human-delivered business models under pressure from AI and the labor arbitrage value proposition challenged to evolve faster than AI adoption. TBR experts are constantly fielding questions around which strategies IT services companies are using to retain clients, strengthen technology alliances and reinvent their businesses.
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Can the Big 4 Leverage AI to Capture Midmarket Opportunity?

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By Patrick Heffernan
| Technology Business Research
The Big Four Firms can harness AI to disrupt smaller consultancies by moving down market to capture medium-sized enterprises — at least, that’s the theory If Deloitte, EY, KPMG and PwC enable AI at scale within their own organizations, they should be able to successfully compete with firms like Grant Thornton, Protiviti and Kearney for consulting spend by companies in the $500 million to $5 billion range.
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Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing Campaigns Original

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By Patrick Heffernan
| Business Wire
Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing Campaigns LAS VEGAS--(BUSINESS WIRE)--Today at Adobe Summit — the flagship customer experience conference — Adobe (Nasdaq: ADBE) announced a new partnership with Xfinity, Comcast’s consumer brand delivering WiFi, mobile, entertainment, and home services to millions of customers across the U.S. The partnership will help accelerate on‑brand creative campaign production to help scale customized marketing messaging...
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