Paul Demery

In 2025, B2B companies face crucial ecommerce technology trends as AI raises the stakes in personalization and customer service, marketplaces continue rapid growth, and data integration challenges increase as buyers demand better omnichannel digital commerce. Dani Jurado, executive vice president, North America, VTEX Dani Jurado, executive vice president, North America, at ecommerce technology firm VTEX, expounded on these and other trends in a recent interview.

With over $35 billion in annual sales, US Foods is nearing 100% customer adoption of ecommerce with digital tools designed to ease how chefs and commercial kitchen operators acquire the best mix of ingredients to run their businesses. Gene Carbonara, vice president of ecommerce and digital, says the Rosemont, Illinois-based food products distributor gathers customer feedback to learn how to build out its digital technology to address their most critical needs.

Supply chains, ever more complex worldwide, are nonetheless on course to excel at handling whatever disruption comes their way. With innovative use of AI applied to lessons learned from the global market disruptions of recent years, global and domestic supply chains are entering a new era of resiliency.