I don’t know if this has ever happened to you, but trust me, if you rely on your phone to help you navigate, it just might someday. My wife and I were en route from Raleigh to St. Louis, having enjoyed crossing the Smokies and the Cumberlands and just coming up on Paducah, Kentucky. Having been routed around a massive traffic jam in Knoxville by my phone, I was much pleased with it, and so listened carefully when it described a similar problem ahead in Paducah.
Our everyday lives continue to take on a digital spin, and you can never tell when some formerly unconnected object might solve a problem, or create one. Ask the New York Yankees, who learned recently that the archrival Boston Red Sox had been stealing signs, using what was first reported as an Apple Watch and later determined to be a Fitbit fitness tracker.
Apple always knows how to pull off big events, as witness the unveiling of the latest iPhones, with the iPhone X emerging as the company’s bid for luxury smartphone status. What was missing in its recent fanfare over the $1,000 phone could be deduced by thinking about its pedigree. Ten years ago the first iPhone really did put smartphones front and center in high-tech development. Today, a luxury phone may be eye-catching, but it’s hard to argue that it stands at the cusp of a revolution.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".