Preslav Kateliev

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Editorials · Reviewer Insight Apple's iOS 27 announcement showed that the company is ready to stay in lockstep with its competition. But, does it have the extra oomph to get ahead? Apple's WWDC starting keynote wrapped up with a number of news regarding the upcoming iOS 27, iPadOS 27, MacOS, and AI (not proudly flaunted as Apple Intelligence nowadays). And, among the announcements, I kind of caught a few that were more "playing catch-up" than "King of the Hill"-sounding ones.

Here's a cold take: Apple's AirPods sound good. They don't have a particular character or some sort of twist to them. They just sound polite, balanced, and cast as wide a net as possible. General consumers love them because they know they can expect the same high quality as their last set. Audiophiles tend to avoid them, because they prefer something with more grit or character over a vanilla cookie-cutter sound. With iOS 27, everyone may end up being happy.