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Originally published April 2010. Updated June 29, 2026. Mattel is the global toy and family entertainment company behind Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Polly Pocket, Monster High, Masters of the Universe, and Matchbox. Founded in 1945 by Ruth and Elliot Handler with Harold "Matt" Matson, the El Segundo, California–headquartered company trades on NASDAQ as MAT and reported more than $6 billion in 2025 worldwide gross billings.
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