Evan Nelson's arrival in Yukon this week couldn't have been better timed. It was Monday — Discovery Day, the annual holiday in Yukon that commemorates the 1896 discovery of gold in the Klondike. And Nelson, a doctor from Minnesota, had brought with him some small and shiny rocks, direct links to one of the central characters in that well-told story. They were gold nuggets, once owned by "Skookum Jim" Mason. Nelson even has the papers to prove it.
A human toe has fallen prey to some sticky fingers in Dawson City, Yukon. And not just any toe — the gnarled digit is the essential ingredient in the famous "Sourtoe Cocktail" at the Downtown Hotel. "We are furious," said the hotel's "Toe Captain," Terry Lee, in a news release. "Toes are very hard to come by." The traditional Sourtoe Cocktail — a Klondike-inspired invention — involves a shot of whisky with the digit bobbing in the glass. The toe must touch the brave drinker's lips.
Rick Cowan had just spent a pleasant evening working in the garden at his home near Atlin, B.C., on Monday and was looking forward to settling in with his girlfriend, and a glass of wine. "[My girlfriend] looked out the window and up the driveway, and there's these two silver-backed grizzlies coming down the driveway," he recalled. What followed was a harrowing ordeal unlike anything Cowan — an experienced outdoorsman — had ever experienced, or would ever want to again.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".