2024 - Gold Winner for Best Economic Analysis in Real Estate
Cachero’s engaging analysis of high rents in New York City delivers a twist: Young people rent exorbitantly expensive apartments they can’t afford and do “whatever it takes,” just so they can post TikTok videos depicting their glamorous lifestyles. One young transplant has four roommates, works overtime, and has side hustles to afford her penthouse apartment. Cachero’s characters make a dry subject accessible, and ample data underpins this well-written story.