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Paulo Rita

As seen in: MDPI, SAGE Publishing, Taylor & Francis Online, International Journal of Productivity and Performance Management, Dialnet - Universidad de La Rioja, Dinheiro Vivo, International Journal of Wine Business Research, International Journal of Contemporary Hospitality Management, Link To Leaders
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Articles

Exploring the Applications of Artificial Intelligence in Marketing: aTopic Modelling Analysis

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By Paulo Rita, Wajdy Omran, Ricardo Ramos, Tânia M. Costa
| Dialnet - Universidad de La Rioja
Ayuda Buscar en la ayuda Buscar en la ayuda Exploring the Applications of Artificial Intelligence in Marketing: aTopic Modelling Analysis Autores: Paulo Rita, Wajdy Omran, Ricardo F. Ramos, Tânia Costa Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 21, Nº 1, 2025, págs.
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AR Smart Glasses: The Feeling of Groundedness Mediator Effect

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By Ricardo Ramos, Paulo Rita, Pedro Oliveira, Sara Quintal
| Taylor & Francis Online
Abstract Augmented Reality (AR) smart glasses strengthen user interaction by merging real-world visuals with digital information. This study explores the impact of wearability, usability, and social influence on the feeling of groundedness and purchase intentions for AR smart glasses moderated by privacy concerns. Text mining and PLS-SEM were employed to analyze 3,164 Amazon smart glasses online reviews.
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Exploring the intersections of Tourism and Hospitality: a review and research agenda

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By Ricardo Ramos, Paulo Rita, Sergio Moro, Sérgio Fernando Moro
| Dialnet - Universidad de La Rioja
Ayuda Buscar en la ayuda Buscar en la ayuda Exploring the intersections of Tourism and Hospitality: a review and research agenda Autores: Ricardo Ramos, Paulo Rita, Sérgio Moro Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 20, Nº 4, 2024, págs.
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See all 11 licensed articles (17 Total)