Sujayath Ali, the CEO and founder of Voonik, has nerves of steel. He seems unfazed. Any other founder in his place would be looking at the next three months with dread. But not Sujayath. This is not his first rodeo. Voonik is going to pivot. Again. For those keeping track, this is the Bengaluru-based e-commerce company’s fifth track change. And Sujayath thinks this is the one.
The exact term is more. And everyone wants more of it. Consumers and companies. E-commerce companies want you to buy more and they want you to buy often. With UberEats in India, Ola’s revival of its food delivery business through Foodpanda, Swiggy’s experiments with new money, and Zomato’s plans to bag more funding, the food tech business is more and more looking like the heydays of 2015. Then there’s the mother of all problems to solve—hyperlocal.
On top of my list of new year resolutions (they are resolutions as they are broken so often) for 2017 was to start investing money and get my finances in order. But I let that pass. The last few months have taken me by surprise as younger colleagues and cousins tell me about how someone they know (or themselves) have been investing in cryptocurrency. But an ending year is a good time to accept that the younger ones are better with rapidly changing technology anyway.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".