Preston Bounds

Leagues and Governing Bodies NBCUniversal Television & Streaming Chair Mark Lazarus today took a strong stance on any future media involvement with LIV Golf: "We are partners with the PGA Tour, and we will not be partners with LIV unless there's some detente between them." Speaking at the SBJ Media Innovators conference in N.Y., Lazarus agreed with Rory McIlroy that the temperature should be turned down in the PGA Tour-LIV feud, adding, "What's going on now is bad for the sport." He also...

Goodyear is renewing its Cotton Bowl title sponsorship in a multiyear deal ahead of Friday's Goodyear Cotton Bowl Classic, which features Alabama-Cincinnati in a CFP semifinal. The game, a member of the “New Year’s Six,” also will host a semifinal in '24. The tire company, which has sponsored the bowl since '14, did not disclose the length of the renewal or financial terms. Its previous renewal in '18 was for three years.

The Red Sox-Astros ALCS gets underway Friday night in Houston (Fox, 8:00pm ET), with the Braves-Dodgers NLCS starting Saturday in Atlanta (TBS, 8:00pm). For the first four games of each series (two guaranteed home games for each team), ticket demand is highest for games at Fenway Park, with an average resale price of $340 on the secondary market.