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Peter Smyth on Muck Rack

Peter Smyth

As seen in: MSN, The Telegraph, The Wall Street Journal, Yahoo Canada, Yahoo News UK, Yahoo Finance, The Irish Times, Irish Independent, The Scotsman, Irish Examiner and
At Irish Times online.
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Articles

Is the UK becoming a used car market first?

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By Peter Smyth
| MotorTrade News Verified
For years, much of the conversation in the automotive industry has centred around new vehicle registrations, new model launches, new technology, new fuel types, and while those areas remain important, I think there is another question worth asking: Is the UK becoming a used car market first? When you look at the trends shaping today’s automotive retail landscape, it is not difficult to see why the question is gaining relevance. Affordability remains a key consideration for many households.
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Aftersales opportunity in an ageing car parc

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By Peter Smyth
| MotorTrade News Verified
Aftersales is also one of the most overlooked areas when discussing customer experience. A customer might buy a vehicle once every few years. But they may visit a dealership multiple times during ownership for servicing, MOTs and maintenance. Those interactions often have a bigger impact on long term trust and loyalty than the original sale itself – it is where relationships are built. Increasingly, it is where customers decide whether they want to stay with a business.
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Letter to the Editor: A Reflection on Memorial Day

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By James Edwards, Peter Smyth, Geri Kesney
| Nancy On Norwalk
Memorial Day is one of the most important observances on our national calendar because it asks something difficult of us. It asks us to pause. To remember. To reflect. In a world that moves quickly, where our attention is constantly pulled in different directions, taking the time to stop and truly reflect is not easy. But Memorial Day reminds us that some things deserve our full attention. It reminds us to consider the real cost of the freedoms and opportunities we often take for granted.
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