Peentoo Patel

Your browser does not support the audio element. Listen to article [[duration]] minutes The digital ad ecosystem is undergoing an evolution as AI transforms how advertisers and publishers buy and sell ads. To help our partners stay at the forefront of this shift, we’re announcing an AI agent in Google Ad Manager, and we’re evolving our capabilities throughout the year to enable our customers to do more with AI.

Offerwall gives publishers more options to monetize and audiences more control over how they access content. For years, our publishing partners have asked for more ways to monetize their content beyond traditional ads using Google Ad Manager. That's why we’re launching Offerwall, a flexible tool that helps publishers earn revenue while giving their audience choices. When publishers choose to use Offerwall, they can offer audiences a number of ways to access content.

An estimated 86% of Connected TV (CTV) inventory is bought programmatically1and publishers are looking for ways to connect with this massive pool of new buyers. Today, we're bringing you a suite of tools designed to help capture more demand, optimize your revenue and strategically differentiate your offering to stand out with buyers.