Penelope Muse Abernathy

Abstract With the decline of advertising revenue, the newspaper industry faces the challenge of increasing audience-supported revenue. While news organizations must provide quality journalism to their readers, a complementary approach is to create better reading experiences using mobile news delivery. Focusing on the reading experience and building a long-term relationship are tenants of service-dominant logic theory.

A good newspaper is an anchor in a community. It reminds a community every day of its collective identity, the stake we have in one another, and the lessons of its history. Ron Heifetz, John F. Kennedy School of Government, Harvard University Two decades ago, few of us envisioned how quickly and decisively the internet would demolish the economic model that had supported local news in this country for almost two centuries.

Posted Monday, December 4, 2023 10:10 am The Arkansas Democrat-Gazette’s leadership did not believe it could cut its way to long-term sustainability by offering subscribers less while charging them more, so it sought creative ways to cut print and distribution expenses. The Little Rock-based paper conducted an experiment and offered several print alternatives to subscribers. There was a clear winner: giving an iPad to each subscriber who continued at the existing rate.