Penny Warnock

Magazine covers are our conversation starters. Whether on the stands or your screen, a magazine cover is how we entice readers to get to know us further and dive into your content. They’re your first impression on your reader, and we all know how important a first impression is. Crafting an exceptional magazine cover that gives the right first impression is no easy feat.

No doubt you’ve heard the phrase, content is king. Overused? Yes. Annoying? For sure. Inaccurate? Far from it. The fact is, content is a vital component of any b2b marketing strategy. Whatever your goal, there’s no doubt that content plays a role. This is particularly true for go-to-market strategies. In this blog, we will explore content's role in a go-to-market strategy and some guidelines for creating a go-to-market strategy template so that you can quickly scale your strategy.

The content review process can be a fickle mistress, laden with difficulties. Think about your own content review process. After you've spent time crafting your initial content draft, do you often find yourself resorting to follow-up emails to prod people for their feedback? Do the comments you eventually receive resemble a battleground of conflicts and contradictions? Is it a daunting task to keep track of who has given their nod of approval?