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Alyssa Kluge on Muck Rack

Alyssa Kluge

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Alcohol-free is no longer a trend. It's a business strategy. 🍻 What started as “sober curious” has evolved into something much bigger. Leaders and consumers alike aren’t focused on what they’re… | Elisette Carlson | 25 comments

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By Alice Myerhoff, Susan Berman, Laura Silverman Verified, Alyssa Kluge
| LinkedIn
I love your point the the shift is about performance, not restriction. I still love the art of crafting a cocktail but I am more mindful of how often (and how many) full proof cocktails I consume. I love Ghia when I want a bold, earthy or bitter NA drink that feels like cocktail.
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Thrive Market “Goes Dry” and Launches Non-Alcoholic Category Original

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By Alyssa Kluge
| Business Wire
Thrive Market “Goes Dry” and Launches Non-Alcoholic Category The healthy online grocery store sunsets its alcohol category and bets big on non-alcoholic LOS ANGELES--(BUSINESS WIRE)--Thrive Market, the healthy online grocery store, today announced it is “going dry” and launching more than 100 SKUs in its non-alcoholic category.
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Thrive Market Named to CNBC Disruptor 50 List Original

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By Alyssa Kluge
| Business Wire
Mission-driven, membership-based retailer earns back-to-back recognition for innovation and impact LOS ANGELES--(BUSINESS WIRE)--Thrive Market, the online membership that makes healthy living easy, has once again been named to the 2025 CNBC Disruptor 50 list. The annual list celebrates private companies chasing some of the market’s biggest opportunities and bringing innovation and progress to major industries.
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