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Pete Croatto on Muck Rack

Pete Croatto

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Ithaca
As seen in: LinkedIn, MSN, The New York Times, Yahoo Life, MarketWatch, Rolling Stone, Rotten Tomatoes, Sports Illustrated, The Toronto Star, VICE and
I’m on here less and less. Follow me on Bluesky or reach out to me at pscroatto@gmail.com.
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Articles

The whey protein shortage: Why prices hit $14/pound and alternatives can’t compete

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By Pete Croatto Verified
| SupplySide Supplement Journal Verified
The state of protein supply is best summarized by longtime natural products consultant Anthony L. Almada, president of ImagiNutrition. The evaluation comes before he answers a reporter’s first question. “Are you sitting down?” Over the last several years, whey protein fortification and supplementation have infested the mainstream — lattes at Starbucks, in supermarket staples like yogurt and even crunchy snacks. There is now a level of popularity that concerns suppliers and formulators.
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From Skin to Steel

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By Pete Croatto Verified
| Inked Magazine Verified
She once thought tattooing would last forever. Brea Lanyon was in her 20s, a time when most of us are too busy trying to excel at one thing that we ignore the possibilities that lie ahead. Lanyon, who turned 30 last year, has finally embraced that she’s an artist. She has scaled back on her inkwork but expanded her artistic vision. The Australian, known for her striking art nouveau style, will never lose touch with her first love. It is etched into her soul.
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Across the league, PWHL Fans Are Building Something New

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By Pete Croatto Verified
| The PWHL
The chatty, amiable hoard exits the train station and ambles down the sleepy, late-Sunday morning streets of Newark in March, decked out in teal-tinged team gear and charm bracelets and hats. There exists no trace of antagonism or the dread that hangs before a battle. It is a makeshift parade to a gigantic party. Now, inside The Prudential Center, the home of the PWHL’s New York Sirens—that’s loud. (In a good way.) And it gets louder when the puck drops, thanks to the record 8,264 turnout.
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