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Pete Pachal on Muck Rack

Pete Pachal

Verified
New York
As seen in: Fast Company, Pull To Open: A Random Doctor Who Podcast, The Media Copilot, The Media Copilot (Podcast), The Media Copilot Newsletter, Apple Podcasts, CNN, Medium, MSN, Forbes, Markets Insider, TIME, Mashable, Yahoo Finance, Gnet Radio and
Founder of @themediacopilot. Columnist at @fastcompany. Co-host of @PullToOpen63. 📩 pete (at) mediacopilot (dot) ai

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Pete Pachal’s Biography

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I lead strategy and operations for media companies and editorial teams. Building on my career as a technology journalist, I've held leadership positions for several years, directing teams and crafting strategy to maximize audience, social reach, and business opportunities. As a thought leader, I’ve appeared on the Today Show, CNN, CNBC, Fox Business, CBC, NPR, The Daily Show, Cheddar, and more.

Articles

Why AI Bylines Are Disappearing From Newsrooms

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By Pete Pachal Verified
| The Media Copilot Newsletter
The AI byline was supposed to be journalism’s cleanest answer to the disclosure problem: label the machine’s work and let readers decide. It turns out newsrooms are heading the other direction, retiring robot bylines even as AI writes more of the news than ever, and this week’s column digs into the three forces behind the retreat and what they mean for anyone drafting an AI content policy.
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Why newsrooms are quietly retiring the AI byline

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By Pete Pachal Verified
| The Media Copilot
If you want to chart the shortest path to where AI in journalism gets uncomfortable, look at what happens the moment the machine is asked to write the story rather than just research it. It inevitably comes up, since the most obvious use case for generative AI is writing. It’s right there in the name—large language models (LLMs) are all about reading, organizing, analyzing, and conjuring words.
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AI Bot Traffic Is Now Half the Web. What that Means for Media.

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By Pete Pachal Verified
| The Media Copilot Newsletter
For most of the web's history, the deal was simple: search engines pointed people to websites, and those visits paid for the content through advertising and subscriptions. AI is rewriting that arrangement, and few companies have a clearer view of the shift than Akamai, the content delivery network that says it now handles more than 150 billion bot requests a day, with AI bot traffic climbing more than 300% year over year.
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