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Peter Adams

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New York
As seen in: Marketing Dive, Yahoo Entertainment, Yahoo Life, El País, Yahoo Canada, Yahoo News Malaysia, Bandcamp Daily, Yahoo Finance, MarketWatch, Stuff.co.nz, Chron and
I like to be stationary. But I am not particular. Senior reporter @marketingdive. Please send tips to padams at industrydive dot com
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Articles

M+C Saatchi NA launches entertainment arm as branded content booms Original

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By Peter Adams Verified
| Marketing Dive Verified
This audio is auto-generated. Please let us know if you have feedback. M+C Saatchi is building out its sports and entertainment offering in North America with the introduction of a dedicated entertainment marketing practice, according to a press release shared with Marketing Dive. Jen Bacchus, formerly of the talent agency WME, has been hired to lead the division, reporting to M+C Saatchi Sport+Entertainment Managing Director Derek Goode.
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Measurement investments haven’t simplified advertising decisions: report Original

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By Peter Adams Verified
| Marketing Dive Verified
This audio is auto-generated. Please let us know if you have feedback. Marketers are struggling to reap the full benefits of their steep investments in measurement, including when it comes to budget decision-making, according to a new report from Ebiquity and the World Federation of Advertisers. Just 15% of leaders surveyed say marketing effectiveness outputs are a primary influence on budget decisions.
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Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

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By Peter Adams Verified
| Marketing Dive Verified
This audio is auto-generated. Please let us know if you have feedback. Netflix’s new golf-themed Will Ferrell vehicle “The Hawk” will debut with bespoke campaigns for Mike’s Hard Lemonade and Hyundai Genesis, according to a press release. Ads from Mike’s Hard are meant to further a brand refresh that kicked off earlier this year. Creative features Luke Wilson as Golden Fisk, a rival golfer to Ferrell’s Lonnie Hawkins and a character sponsored by the beverage marketer within the show.
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