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Articles by Peter Adams
Anthropologie’s holiday marketing seeks to balance emotion, business impact
This audio is auto-generated. Please let us know if you have feedback. Anthropologie debuted its holiday marketing campaign on Monday, spotlighting moments of human connection, according to details shared with sister publication Marketing Dive. The effort is supported by organic social storytelling and will be a testing ground for a partnership struck last month with delivery platform DoorDash.
Staples’ chief marketer on introducing a hard button amid bigger B2B push
This audio is auto-generated. Please let us know if you have feedback. Staples is iterating on its easy button brand platform — again — as the office supplies retailer tries to better spotlight its enterprise-level services and celebrates 40 years in operation. Juxtaposed to the iconic red button that solves problems with a simple push is a black hard button alter ego that leads to unfortunate mishaps in a new campaign.
Gap rolls out ‘fashiontainment’ strategy with boy band collaboration
This audio is auto-generated. Please let us know if you have feedback. Gap has struck a multiyear partnership with Just Your Type through the boy band’s labels, Wexler Records and Republic Records, according to a press release. It is the first deal to come out of parent Gap Inc.’s ‘fashiontainment’ platform The collaboration with JYT anchors on a documentary series co-produced by Gap that provides a look at the group’s live performances, creative process and each of the five members’ personalities.
This audio is auto-generated. Please let us know if you have feedback. The Federal Trade Commission and 22 state attorneys general have sued Amazon, alleging the e-commerce company secretly inflated the price of its search advertising auctions for over seven years, according to a press release from the consumer protection agency.
Ann Taylor eyes comeback with Substack, fall fashion blitz
This audio is auto-generated. Please let us know if you have feedback. Ann Taylor is targeting multifaceted, modern working women with its first major integrated marketing campaign in nearly a decade, according to a press release. “This Is Ann” centers on ads that show a busy mom as she sports outfits for various occasions, including heading out to work and grabbing casual coffee with a friend.
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