You read the headlines and hear how cybercrime has become a real threat to consumers and businesses. For example, CSO recently reported the biggest data breaches of the 21st century, and the companies impacted were huge: Equifax, Yahoo, Home Depot, and Target, just to name a few. To protect data, more has to be done. And, it appears that cybercrime will continue growing.
Productivity is one of the most important ingredients for a business’s success. You’re paying your employees a set amount per hour. Therefore, the more productive work they do during those hours, the higher your return on investment (ROI). Unfortunately, many managers and supervisors attempt to improve productivity by closely watching what their employees do. This even means managing on a task-by-task basis. However, this rarely has a net positive result.
My issue with “top trend” lists for this year is that I never know how to take advantage of the trends mentioned. To help, I have laid out the top three trends to keep an eye on for 2018 and, most importantly, what you need to start doing right now to incorporate them into your marketing plan. Simply put, these are your recommended action items for taking advantage of the biggest movements sweeping the digital marketing landscape in 2018. Good luck!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".