Peter Fodor

Subscribe to Mobile Artificial Insights — a weekly LinkedIn newsletter where we explore the practical applications of AI tools in every aspect of mobile marketing. Did you know that 85–95% of mobile ads fail? This high failure rate indicates that most new ad concepts struggle to become top performers. If an ad isn’t the best performer, it will stop getting impressions very quickly — in some cases, as little as a few hundred or a few thousand impressions.

Subscribe to Mobile Artificial InsightsThis week's newsletter was written by AppAgent Creative Strategist, Alexandra Pulinets. - a weekly LinkedIn newsletter where we explore the practical applications of AI tools in every aspect of mobile marketing. As a non-native English speaker, I started using AI to check my grammar when I moved to an international work environment. Initially, I was so nervous that I paid for a ChatGPT account to double-check every sentence.

In the current climate of live ops and games with a loyal player base that endure for many years, what does this mean for new games trying to break into the market? Do these existing and established hits cause a rising tide that raises all ships? Or does such a competitive market make it difficult for new games and new developers to ever reach an audience?