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Articles by Peter Groome
Upending the Incentives for Division
"J ust because you do not take an interest in politics does not mean that politics won't take an interest in you." - Pericles These days it feels impossible, no matter how hard we try, to escape the divide of our politics. Once safe-ground topics like sports, music, even the weather, often lead to political acrimony. Taking sides, and taking down the other side, is now commonplace in everyday conversations among family, friends, and neighbors, often fracturing relationships.
Changing the Incentives for Division
"J ust because you do not take an interest in politics does not mean that politics won't take an interest in you." - Pericles These days it feels impossible, no matter how hard we try, to escape the divide of our politics. Once safe-ground topics like sports, music, even the weather, often lead to political acrimony. Taking sides, and taking down the other side, is now commonplace in everyday conversations among family, friends, and neighbors; often fracturing relationships.
The Next Political Party
A new era has begun in American politics. Joe Biden and Kamala Harris have been inaugurated as our President and Vice President. Joe Biden, ever gracious, was right to assert in his inaugural address that though he may have been elected as a Democrat, he intends to serve all Americans. That is, after all, the calling of public office and of public service. Americans from all walks of life, including myself, wish our new President great success as he assumes this awesome responsibility.
How Green To Go? A Question Of Brand Management
by Peter Groome , March 10, 2010 Let's start with a compelling fact: More than 90% of consumers feel that whether or not a company is green is important to their purchase decision. When research tells us that nine in ten of all Americans say they are influenced to buy (or not to buy) products based on the green credentials of the company producing those products, it is no wonder that companies are falling over themselves to "go green" as fast as they can.
'User Generated' Green Ideas
by Peter Groome , May 5, 2010 It's increasingly clear to me that the most creative, interesting and fresh ideas come from young people. We recently executed two green marketing programs in schools all over the country. The optimism, creativity and thoughtfulness the students displayed were both eye-opening and encouraging. The most surprising trend was that the schools actually used the frameworks of our programs as launching points to do even more good for the environment.
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