It's amazing what information transparency has done to our economy. We can learn anything we want online in an instant, and yet so many businesses cling tightly to their methodology as if the company would go out of business if their secret sauce were exposed. Here's the problem: With so many options on the table now, we consumers can only compare what we can see and understand. That means if you're not showing your secret sauce to prospects, they don't have a prayer in understanding what you do.
Mark Moses started his first company when he was 19 years old. That started off a career in entrepreneurship that saw him on the Inc. 5000 list four times, winning the Ernst And Young Entrepreneur of the Year award, and ultimately building a billion-dollar business before transitioning to now being one of the world's top business coaches. Then his best friend and business partner abruptly left the business, stealing all of his clients and best people.
A few weeks ago, I sat down with my book publisher and agent in New York to talk about my upcoming book on the power of brutal honesty in achieving massive business success. This wouldn't be extraordinary, except for the fact that we are all living in a metaphorical rainstorm of dishonesty, with (unfortunately) plenty of terrible examples all around us.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".