Say the name "Jim Cramer" to your friendly, neighborhood wealth adviser, and you're sure to get an eye roll or two. Sure, Jim can be loud, brash or just plain bad for your personal portfolio, depending on whom you ask. But, financial wisdom aside, there's one thing Jim Cramer does that you can use right now to enhance your content marketing: educate and entertain. "My job is not just to entertain you, but to educate you..."Jim uses that line in every show opening, and he lives up to that promise.
Yesterday, Kobe Bryant and his partner Jeff Stibel unveiled a new, $100 million venture capital fund specifically seeking tech, media and data companies. What's interesting is that in 2016, it is entirely normal for a pro athlete to become a business mogul with a simple press release and a wave of the magic wand...or, ball. Decades ago, the business community would have been puzzled by such a move.
The following is an excerpt from my upcoming book, Honest to Greatness: Capitalizing on the Millennial Mindset in Business. Before we wrap up our discussion on the all-important user experience, we should cover one more example together. Now that you're so darn knowledgeable about us young folks, you'll begin to notice brands that have a "perfect millennial identity" out there in the world. There aren't many, but there are certainly some.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".