Peter Springett

In his weekly Saturday video, Lenwood Ross, CEO at Accelery, asked a question about trust, you can see the post here. He discusses the fact that many businesses today will have a value statement that does not align with the actions. His video goes onto say "a great example is a company that says it values diversity, but the entire management team is exactly alike".

Last week I was presenting in person to a group of professionals on Digital Influence. This was an interesting group as the ‘win’ for them is not sales as such, their organisation isn’t a traditional B2B set up. The win for them is increasing their membership, getting their message out, being understood, and recognised in an ever-growing digital marketplace. I explained that we work with a diverse range of customer from across different sectors and each of their ‘wants’ are different.

Focus – get in a swim lane and stay there, your audience must know what you stand for Be clear what you want to be famous for, what your expertise is and what’s your digital identity?