The next time you interview a prospective employee use your core values to frame the discussion. (Photo: Shutterstock)
Could a single sheet of paper be enough for an agency to attract young talented workers? Maybe not. But if that paper describes the firm's authentic core values, it will be a difference-maker in closing the deal with a strong candidate. Complete your profile to continue reading and get FREE access to PropertyCasualty360.com, part of your ALM digital membership.
Independent insurance agents and brokers aren't going away. The best of them continue to evolve, adapt and succeed. (Photo: iStock)
I love independent insurance agents and brokers. OK, love is a strong word. I’ve been hanging around with these people for 30 years, and I know them very well. Complete your profile to continue reading and get FREE access to PropertyCasualty360.com, part of your ALM digital membership.
Experienced leaders will tell you that their most important asset is their people. “Good to Great” author Jim Collins said, “Great vision without great people is irrelevant.”The question then becomes not only how do you attract and hire good people, but how do you encourage them to stay. The answer: culture....
You own an independent insurance agency. Imagine having a financial advisor/coach who actually deeply understands your business...And how to manage all the good and not-so-good stuff that can happen to you and your employees. That's my pal Dave Evans.…https://lnkd.in/exzy4RA
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".