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Emily Pfeiffer on Muck Rack

Emily Pfeiffer

(She/Her)
Massachusetts
As seen in: Forrester Research, ForresterBlog, What It Means: A Forrester Podcast
Covers:  Commerce Technology: commerce solutions, order management systems, commerce search & product discovery, drop shipping/marketplace selling for brands and retailers
Doesn't Cover: news, buying guides
E-Commerce and brand strategy geek. Casual weight lifter. Chocoholic. Easily bored... (and my opinions? just mine.)

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Emily Pfeiffer’s Biography

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Principal Analyst for Commerce Technology on the Retail team at Forrester Research. Not a journalist. Please DO NOT pitch "stories."

Emily Pfeiffer’s Journalist Portfolio

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The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this l…

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Forrester : Webinar : How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking An...

Forrester : Webinar : How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking An...

Skip to main content Save or Share this Report Brands and manufacturers that typically sell through wholesale…

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Forrester : Webinar : How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking An...

Forrester : Webinar : How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking An...

Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the …

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Through The Pandemic And Beyond, Retailers Must Invest In Speed And Lean On Vendors For Support -...

Through The Pandemic And Beyond, Retailers Must Invest In Speed And Lean On Vendors For Support -...

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Articles

How To Maximize Value – And Minimize Risks – Of AI Assistants In Commerce Software

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By Emily Pfeiffer
| ForresterBlog
Commerce software, from order management systems to site search, requires users to configure rules, create objects, tune experiences, and manage expectations. Now vendors are adding their own genAI assistants, embedded in their solution’s UI, to help users do that work using natural language (and perhaps to keep users within the platform rather than exploring a vibe-coded replacement). Embedded genAI assistants can accelerate work efficiency.
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The Results Are In for the First B2B+B2C Commerce Solutions Forrester Wave™

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By Emily Pfeiffer
| ForresterBlog
Historically, Forrester ran two separate but parallel Wave evaluations for B2B and B2C Commerce Solutions. This year, we combined them for the first time. Each vendor in this conjoined set showed up for this evaluation in its unique way. The results show a market of vendors that are both highly competitive in their positioning and meaningfully differentiated in their details. Commerce solutions are still the “core” of the commerce tech ecosystem.
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Retail’s Incremental Total Experience Shift: Select Brands See Significant Improvement

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By Emily Pfeiffer
| ForresterBlog
Forrester assessed 41 major US retailers for our Total Experience Score to determine how well brands win and serve customers. Retailers have work to do: the average Total Experience score across all retailers was a mere 59.1 on a 100-point scale. Still, retail did improve compared to last year, increasing a statistically significant 0.4 points over the industry average in 2025. Additionally, six individual retail brands improved significantly year-over-year.
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Interview

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Have you ever used a typewriter?

Yes. And a standalone "word processor." Thanks for reminding me how old I am, MR.

How do you prefer to be pitched on stories?

BRIEFLY, by email, and only if they're within my coverage area and with the understanding that I don't write "stories."

When's the best time to pitch you?

Any time by email.