Phil Aiston

If your charity relies on Meta ads to attract donations, fundraisers, legacy giving leads, or campaign supporters, you’ve probably already felt the impact of rising advertising costs. Meta’s Q4 2025 earnings report (I read these things so you don’t have to) revealed an average of over 14% increase in the average cost per ad served in Europe last year.

This program, which offered valuable free ad credits, has been an important tool for organisations looking to amplify their mission and reach vital audiences on the Microsoft Advertising platform, a platform with users who skew towards a more ‘traditional’ charitable giver (I always think of my Dad, someone who doesn’t know how to switch his default browser away from Edge and search engine away from Bing!) While Microsoft will continue to offer discounted services through its broader Tech for...

by Phil Aiston For charities who rely on end of year giving, early planning ensures your campaign can fly during the festive period Every December, inboxes and ad feeds fill up with urgent, heartfelt pleas. Christmas is still the biggest moment of the year for many fundraising teams—but it’s also the most crowded. And the most stressful. That’s why the most successful charities don’t wait until the leaves turn brown. They start in June.